A ride-hailing app where safety, records, and fairness come first.
Mauve Ride is designed to protect riders and drivers through verified registration (including NIN-based checks where applicable), trip recording policies, real-time tracking, transparent pricing, and responsive support.
Safety-first by design
We build every feature to prevent issues, discourage fraud, and help resolve disputes quickly — for riders and drivers.
Price transparency
You see how your fare is calculated before you confirm — with clear breakdowns and no surprise charges.
Support that responds
In-app help, trip issue reporting, and dedicated escalations for urgent incidents.
Verified trips. Clear fares. Fast help.
Designed for riders and drivers across Nigerian cities.
How safety and security are achieved
We combine verified registration, trip accountability tools, real-time tracking, and strict support workflows — so issues are prevented where possible and resolved quickly when they occur.
Identity verification with NIN (Know-Your-User)
- Driver registration includes NIN-based identity checks (where applicable) to reduce impersonation and fraudulent accounts.
- Rider accounts can be strengthened with verified identity tiers to discourage abuse and repeat offenders.
- Account integrity checks flag unusual logins, device changes, and suspicious activity for review.
Privacy note: identity checks should follow Nigeria Data Protection Act (NDPA) principles — collect only what’s needed and protect it end-to-end.
Trip records via in-vehicle surveillance (opt-in / policy-controlled)
- Vehicles may use in-cabin dash cameras to create trip evidence for disputes, assaults, theft, and accident claims.
- Recordings are time-stamped per trip and can be accessed only through strict permission workflows.
- Retention limits and encryption reduce privacy risk while keeping essential evidence available when needed.
Recommended: clear consent messaging, visible camera sticker, and strict access logs so nobody can casually view footage.
Trip tracking & safer routing
- Live trip tracking, pickup/drop-off verification, and route visibility reduce “off-route” incidents.
- Emergency sharing: riders can share trip status with trusted contacts in real time.
- Driver and rider profiles show verified badges and key trip details before pickup.
You can add a ‘safe pickup’ feature: confirm plate + car photo + driver face match before entering.
Price transparency, the way it should be
Your fare should never feel like a surprise. Mauve Ride shows pricing clearly, with a breakdown you can understand before you confirm and after you arrive.
Upfront fare estimate
Before you request, you see an estimated range based on distance, time, and current demand — so you can decide confidently.
Clear fare breakdown
The app shows base fare + distance + time + extras (e.g., tolls) + discounts. No hidden fees.
Dispute-friendly receipts
Every trip generates a receipt with timestamps, route summary, and support links — making disputes easier to resolve.
No hidden charges.
See your estimate, confirm with confidence, and get a full receipt.
Support that actually helps
When something goes wrong, speed matters. Our support is built around trip context: your receipt, route summary, and the exact incident category — so agents can act fast.
Emergency assistance
A prominent SOS button connects you to urgent help flows, location sharing, and rapid escalation.
24/7 in-app support
Report trip issues (fare, behavior, lost items, safety) with structured categories so we can act faster.
Community standards & enforcement
Clear rules for riders and drivers, with warnings, suspensions, and permanent bans for serious violations.
Governance & accountability
Strong policies make safety tools effective.
Data protection: collect only what’s necessary, encrypt sensitive info, log access to recordings, and set clear retention periods.
Fair enforcement: consistent penalties for harassment, fraud, off-app payments, and unsafe driving behavior.
Incident handling: structured reporting, quick triage, and escalation for urgent safety issues.
Tip: Add a public “Transparency & Safety Report” page later to publish aggregated safety metrics and improvements (no personal data).
For Riders
- Verified driver identity: profile photo, vehicle details, and verification badges.
- Share trip: send live trip status to friends/family.
- Safety checks: plate + car model matching prompts and arrival confirmations.
- Support-first reporting: fast reporting for off-route, harassment, unsafe driving, or fare issues.
For Drivers
- Verified rider signals: see identity tier and rating before accepting.
- Pickup protections: rider PIN / pickup code options for high-risk zones or late-night trips.
- Cashless-first flow: reduce cash disputes with strong digital payment options.
- Trip evidence: route + timestamps + (where enabled) camera logs for dispute resolution.
Ready to build trust into every trip?
Learn more about our safety features, support flows, and pricing transparency.